The City of Whittier produces a community class brochure each quarter to showcase the variety of classes the City endorse for community members. I was asked to help develop a new brand identity that feels relevant today while also showcasing the landmarks, activities and people that make Whittier unique. The final product was to be a template the staff could modify and update on their own.
Branding + Design + Illustration
Eclectic
Active
Family-Focused
Showcase Places of Interest
Modernize Template
Be Adaptable
Current Interests
Convey Local Culture
Progressive City Feeling