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Felittle People

ReBrand + Product Design

I had the pleasure of working with up and coming artist extraordinaire, Felicia Kamriani to transform her popular Felittle People stationary line into a budding lifestyle brand. Ready for the world stage!

My Role:

Brand Strategy + Creative Direction + Visual Design + Photography

The Process

Define Brand

Empowered

Cheerful

Young Heart

Design Strategy

Become Lifestyle Brand

Showcase Licensing Potential

Creative California Vibe

User Alignment

Versatile Licensing Samples

For Creative & Active Lifestyle

Gifts for Kids

photography art direction


website

surface pattern design

products